Boost Your Bookkeeping Via Outsourced Controller Services
Financial Performance Begins With Adequate Supervision
By Paul Aasen
“While outsourcing works well for companies of any size, it is especially ideal for those with fewer than 50 employees.” (Vondra, 2024).
Bookkeeping Errors Can Snowball Into Costly Financial Disasters
Unfortunately, many businesses lack sufficient oversight of Bookkeeping and Financial Planning that could be accomplished by using Outsourced Controller Services. This often results in misclassified expenses, overlooked invoices and unreported revenue. These errors distort a company’s financial health, leading to misinformed decisions that weaken profitability. Without a structured approach to financial planning, businesses may struggle to secure funding, negotiate contracts, or scale effectively. The key to long-term success isn’t just earning revenue—it’s managing it wisely through disciplined bookkeeping and strategic financial planning.
Neglecting Financial Planning Introduces Unnecessary Risk
A lack of accurate financial data can lead to ineffective budgeting, unrealistic forecasts, and an overall lack of direction. Without a clear understanding of financial health, companies struggle to make informed decisions, potentially missing out on growth opportunities or failing to prepare for downturns. In an environment where most startups don’t survive, sound financial management is a critical factor in beating the odds.
Imaging Making Business Decisions With Confidence, Backed By Accurate Financial Insights!
Clear, well-maintained bookkeeping provides a real-time snapshot of income, expenses, assets and liabilities, ensuring a complete understanding of financial health. “Establishing strong internal controls allows you to safeguard assets and keep financial reports reliable.” (Accounting, 2025). With this clarity, business owners can seize growth opportunities, manage risk effectively, and stay ahead of financial challenges before they escalate.
Eight Benefits of Reliable Bookkeeping and Financial Planning
1. Save Time & Reduce Stress
By handing off financial management to experts, business owners can eliminate inefficiencies, reduce errors, and focus on expanding their operations. This shift not only improves business performance but also contributes to reduced stress and improved quality of life.
2. Cost Savings and Efficiency
With strong bookkeeping and financial planning, businesses can avoid expensive errors. More efficient operations can result in cost savings that can be used to improve employee morale, business growth or any other strategic initiatives.
3. Effective Budgeting and Forecasting
Businesses can create realistic budgets and forecasts which align with their strategic goals. Based on this foresight, a business is in a better position to use its financial resources more efficiently. A business can set new business goals and targets with a high probability of achieving them while monitoring financial progress on a period basis.
4. Risk Management
Identifying and strategizing ways to avoid or reduced potential risks is also a major part played by financial planning. By predicting future cash flow issues through forecasting, a business can take steps in advance to mitigate potential negative outcomes. Using risk management effectively, a business can greatly improve its long-term stability in uncertain times. “Fractional Controllers bring extensive experience and knowledge in financial management, accounting, strategic planning, and risk assessment. They serve as a valuable resource for businesses of all sizes, irrespective of whether they have an in-house finance team or not.” (Pospos, 2023).
5. Make Better Decisions
Businesses depend on well-structured Balance Sheets and Income Statements to track performance and guide strategic planning. With reliable data, owners can make informed decisions, improve efficiency, and strengthen their financial position for future expansion. An Outsource Controller has the expertise to optimize the Balance Sheets and Income Statements.
6. Improve Cash Flow Management
Businesses must track cash inflows and outflows to cover payroll, vendor payments, taxes, and essential expenses. Regular financial reporting helps anticipate fluctuations, ensuring stability during slower periods and creating opportunities for future growth.
7. Improved Access to Financing
Lenders and Investors rely on accurate financial records before funding small and growing businesses. Trustworthy financial statements demonstrate whether a business can continue long-term operations and one of the hurdles a business must clear before leveraging outside funding sources. An Outsourced Financial Controller can ensure business financial records are sufficient for Lenders and Investors use.
8. Streamlined Tax Preparation
Clear and well-organized bookkeeping makes tax filing easier, helps avoid compliance risks, and reduces the time and costs associated with tax preparation. Beyond compliance, these records also serve as a valuable tool for identifying tax-saving opportunities and improving overall financial strategy.
So, knowing Benefits of Reliable Bookkeeping and Financial Planning is one thing, but reaping the rewards is another. But don’t worry, by providing Outsourced Controller Services, I’m here to help!
Hi, I’m Paul,
Paul Aasen, CPA, Controller
I know the struggle of getting Bookkeeping, Accounting, and Financial Planning right. I grew up working in a family owned business and began my professional career working as a Bookkeeper on the Lower West Side of Manhattan, NYC, while pursuing my BBA in Accountancy.
As an experienced Controller with a passion for serving the business community, I recently formed Nordic Star Accounting to help entrepreneurs achieve greater success in operating and growing their businesses.
Throughout my career, I’ve served many businesses from small to large, including For-profits, Non-profits and a large publicly traded Real Estate Investment Trust. Recently, I completed a fourteen-year tenure as Controller and Director of Finance for a $650 Million Healthcare System in Georgia.
While working in this capacity, I directed a Finance Team including an Assistant Controller, an Accounting Manager, a Senior Accountant and Accounts Payable, Accounts Receivable and Payroll staff.
Highlights from my last position include hiring, training and developing a high caliber Finance Team, upgrading major accounting and reporting software systems, building a ten-year financial projection to secure debt financing for hospital construction, and zero material audit adjustments.
I look forward to working with local businesses, sharing my expertise and helping them drive greater financial control and success in the future.
Want to Learn How I Can Help?
Benefits You Can Expect
Less Stress
Why stress over the Bookkeeping? An Outsourced Controller can help take the load off so you can focus on other areas of your business.
Time Savings
Time is your most valuable asset! Free up more time to Improve your work-life balance.
Better Planning
Reliable Accounting & Financial Reporting allows for better business planning.
How it Works
Step 1: Schedule your free consultation
I will confirm your appointment with the information you provide when you schedule. I’ll have the opportunity to learn about your business and how I may help you with your business and if we’re the right fit for you.
If we decide to move forward, we’ll get together to agree on services, fees, start date and sign and Engagement Letter.
Step 2: I handle the details
I’ll work together with you and your team, as needed, to help secure your company’s long-term performance.
Step 3: Collaborate, Improve & Excel
Pospos, R. (2023). Top benefits of hiring a Fractional Controller. The people development magazine. https://peopledevelopmentmagazine.com/2023/09/14/fractional-controller/
References
Accounting (2025, January 20). Embracing proactive accounting to mitigate financial errors. Controllers Council. https://controllerscouncil.org/embracing-proactive-accounting-to-mitigate-financial-errors/
Vondra, T. (2024, November 24). Why a Fractional CFO or Controller may be the best choice for Small and Mid-Size Businesses. Vista Today. https://vista.today/2024/11/fractional-cfo-small-and-mid-size-businesses/
Schedule Here!
Contact us.
paul@nordicstaraccounting.com
5441 S Macadam Ave Ste N
Portland, OR 97239